Cake DeFi
Case Study

About Cake DeFi:

Cake DeFi is a fintech platform that empowers even crypto neophytes to harness the potential of decentralized financial services (DeFi). Through staking and lending services, Cake DeFi enables its users to make their cryptocurrencies work for them, or in other words, generate a return. The platform is registered and operated in Singapore.


Cake DeFi is compliant with all regulatory requirements of the Monetary Authority of Singapore (MAS). The platform aims to inform and educate people worldwide about cryptocurrencies and DeFi in a simple, easy-to-understand way.


Bitcoin is now a household name to most, but when it comes to “DeFi,” many still draw a blank. The crypto market is also becoming increasingly confusing given the tens of thousands of new projects. Getting the platform noticed despite all this and communicating its USP was one of our core challenges.


Founder and CEO Dr. Julian Hosp was pitched as a crypto expert in various top media. Influencers were invited to test Cake DeFi and introduce it to their audience.


Successful placements in top-tier media such as Tagesschau, Die Welt, and Manager-Magazin significantly increased the reach and awareness of Dr. Hosp and his platform.
“I don’t want a state to know how much crypto I have” (manager magazin).
“Is Bitcoin good for inflation protection?” (tagesschau)
“Bitcoin rises above $60,000 mark for first time since April” (Die WELT).

Markgrafenstraße 36
10117 Berlin
+49 30 2567 2050